Is the Swedish candy at Target the real thing?
Yes. BUBS, Sockerbit, and BonBon are all real Swedish candy companies, and you’ll find them at Target. “Swedish” on the bag doesn’t always mean “made in Sweden,” though. The BUBS sold in U.S. stores are made in Mexico, according to BUBS, and BonBon’s Moomin bags at Target are made by the Finnish candy maker Fazer.
The bigger difference is how you buy it. At Target, you get a sealed bag with a set mix. At a Haus Candy Co. pop-up in Houston, you taste first and scoop exactly what you like.
Can’t make a pop-up? Build a bag online and pick exactly what you want. You can add our premixed Sweet Mix or Sour Mix too, if you’re after all sweet or all sour.
The short version
- Just want to try it?
- A Target bag is an easy place to start.
- Want to know where a bag was made?
- Look for “Product of” or “Made in” on the back.
- Seeing “Swedish-style”?
- That describes the kind of candy, not where it comes from.
- Watching the price?
- Store BUBS cost less per ounce than any pick-and-mix, including ours. Just be careful: you get what you pay for.
- Want to taste first?
- Find the cart at a Houston pop-up, where every candy has a free sample.
- Already know what you want?
- Build a bag online and pick every candy, for Houston delivery or free pickup at a pop-up.
- Want all sweet or all sour?
- Add our premixed Sweet Mix or Sour Mix to your order.
- Planning a party?
- Book the Candy Cart or Candy Stand and let your guests pick and mix.
What’s on the shelf at Target
Three brands lead the Swedish candy aisle at Target as of November 2026. Stock varies by store.
| Who it is | Where it’s made | |
|---|---|---|
| BUBS | A Swedish brand that started in 1992 | Mexico, for the U.S. market, according to BUBS |
| Sockerbit | A U.S.-based Swedish candy company, founded in 2010 | Its own branded candy comes from a European factory, according to Sockerbit |
| BonBon | A Swedish-owned company that started in New York in 2017 | The Moomin bags are produced by Fazer, a Finnish candy maker |
None of these bags is fake. They’re real brands, and they’ve made Swedish candy easy to find in the U.S. Target isn’t the only store, either. BUBS also lists Kroger, Five Below, Walgreens, Albertsons, Jewel, and Safeway among its retailers.
How to read a bag
You can learn most of what you want to know in about 10 seconds.
-
Check the brand
It tells you who stands behind the candy, not where it was made.
-
Find the “Product of” or “Made in” line
It’s usually on the back, near the ingredients.
-
Read the ingredients if you avoid anything
Recipes vary by product and can change. Don’t assume one bag matches another from the same brand.
Same brand, different factory
BUBS says its U.S. candy keeps the original Swedish recipes. The BUBS in our bins are made in Sweden, and all of our candy is imported from Sweden. Curious whether you can taste a difference? We tried it ourselves in a blind taste test.
A label can’t tell you whether you’ll like the candy, though. That’s what samples are for.
Swedish or Swedish-style?
These phrases look alike, but they tell you different things.
| What it tells you | |
|---|---|
| A Swedish brand | Where the company started, not where this bag was made |
| Made in Sweden | Where this bag was made |
| Swedish recipes | How the brand describes the recipe, not where it was made |
| Swedish-style | The kind of candy: usually foam, sour sugar, and fun shapes |
“Swedish-style” is a label candy makers use openly. It often means candy inspired by the trend, like the Swedish-style foam gummies sold under American candy brands. There’s nothing wrong with it. It’s a style, not a place. New to these textures? Start with What Is Swedish Candy?
What it costs per ounce
Bags come in different sizes, so the shelf price doesn’t tell you much. Here’s what each one costs per ounce as of November 2026. Your store’s price can differ.
| Size and price | Per ounce | |
|---|---|---|
| BUBS at Five Below | 5.5 oz, $3 | About $0.55 |
| BUBS at Target | 5.5 oz, $3.19 | About $0.58 |
| BUBS at Target | 8 oz, $4.99 | About $0.62 |
| BonBon at Target | 4.1 oz, $4.99 | About $1.22 |
| Sockerbit at Target | 2.82 oz, $4.99 | About $1.77 |
| Haus pick-and-mix at a pop-up | Any amount | $1.50 |
| Haus Build a bag | 16 oz, $25 | About $1.56 |
| Haus Build a bag | 8 oz, $14 | About $1.75 |
Most Haus Candy customers aren’t trying to find the cheapest candy. They want the freshest candy and the most options to choose from. Here’s what the higher price pays for at our cart.
- Fresh candy
- Everything on our cart was made and added within the last month, and all of it is imported from Sweden.
- More to choose from
- You don’t have to buy a mix to get the one candy you came for.
- A free sample of every candy
- You find out what you like before you pay.
- A person to ask
- Tell us you like sour foam, and we’ll point you to it.
You’re paying for more than candy
Most of our customers come to us for private events: a birthday, a baby shower, a wedding, a corporate milestone. We bring the Candy Cart or Candy Stand, and your guests pick and mix their own bags.
At that point, you’re paying for the presentation and the event itself, not just what’s in the bag. It’s an experience more than it’s candy.
When to buy the bag, and when to come to us
Neither one is wrong. It comes down to what you’re after.
-
Buy the store bag
You’re already at the store, you want the lowest price per ounce, and you know which bag you like.
-
Find us at a pop-up
You want to taste before you buy and mix several kinds of candy in one bag. We pop up around Houston most weekends, from the Heights to River Oaks and Rice Village. Pick-and-mix is $1.50 per ounce.
-
Order online
You already know what you want, or you’d rather skip the trip. Build a bag for $14 or $25, add a premixed Sweet Mix or Sour Mix, then get it delivered in Houston or pick it up free at a pop-up.
-
Book us for your event
You’re celebrating and want the candy to be part of the party. Book the Candy Cart or Candy Stand, or order Haus Mix bags for groups of 10 or more.
For every other way to get it in town, see our guide to where to buy Swedish candy in Houston.
Target Swedish candy questions
Is the Swedish candy at Target real?
Yes. BUBS, Sockerbit, and BonBon are all real Swedish candy companies. Not every bag is made in Sweden, so check the “Product of” or “Made in” line.
Are the BUBS at Target made in Sweden?
No. BUBS says the candy it distributes in the U.S. is made in Mexico, using its original Swedish recipes. The BUBS in our bins are made in Sweden.
Is Sockerbit Swedish candy?
Sockerbit is a U.S.-based Swedish candy company founded in 2010. It says it sells candy from Scandinavian makers and makes its own branded candy in a European factory.
Is BonBon Swedish candy?
BonBon is Swedish-owned and started in New York in 2017. The Moomin bags at Target are produced by Fazer, a Finnish candy maker.
What does “Swedish-style” candy mean?
It describes the kind of candy, usually foam, sour sugar, and fun shapes. It doesn’t tell you where the candy was made.
Does Five Below sell Swedish candy?
Yes. BUBS lists Five Below among its retailers. Stock varies by store.
Why is Swedish candy so expensive?
It depends on where you buy it. Store BUBS cost about $0.60 per ounce. Imported pick-and-mix usually costs more because it travels farther and you’re choosing each piece.
Where can I buy Swedish candy in Houston?
Target and other big stores carry sealed bags. To scoop your own, find the Haus Candy Co. cart at a Houston pop-up, or build a bag online for pickup or delivery.
