What is Swedish candy?

Swedish candy brings together chewy gummies, airy foams, sweet flavors, and sour bites. It is often enjoyed as pick-and-mix: different pieces chosen together for one bag.

A gold platter holds pink and yellow foam ovals, sour gummies, and flower-shaped candy A Haus Candy Co. bag filled with colorful mixed candy

More than one kind of candy

“Swedish candy” covers an assortment of recipes and brands. Chocolate and licorice belong in the picture, too. The fun is in finding the combination you like.

The pick-and-mix tradition includes candy from different places. Our candy catalog lists each product’s maker, ingredients, and available origin information.

Pick a flavor. Find your texture.

Sweet and sour describe the taste. Gummy and foam describe the bite. Mix the two choices to find what you enjoy.

Pink, green, orange, and yellow flower-shaped gummies

Gummy

A chewy, springy texture. Some pieces are firmer than others.

Pink BUBS foam ovals stamped with the BUBS name

Foam

A lighter, airy bite. Softness varies by recipe.

Mini white fried-egg gummies with orange centers

Sweet

A taste profile without a pronounced sour bite.

Red and green cherry-shaped gummies with a sugar coating

Sour

A tart taste, sometimes with a sour coating.

The pick-and-mix tradition

A bagful of favorites

Lördagsgodis means “Saturday candy.”

In Sweden, choosing candy is part of a Saturday tradition. Pick-and-mix lets you choose a little of several sweets for the same bag.

Start with a favorite, add something new, and make the combination your own. The tradition is about the mix, not one particular candy.

Read about the tradition at Visit Sweden

A guest scoops candy into a Haus Candy bag at the Candy Stand, beneath blue and cream balloons

Swedish candy vs. American candy

There is plenty of overlap, from fruit flavors and gummies to chocolate and licorice. Compare the piece in your hand: its recipe, texture, and taste.

  • Compare the bite

    Try a foam beside a familiar gummy. Is it airy, springy, firm, or soft?

  • Compare the flavor

    Notice how sweet or tart each piece tastes. Country of origin alone cannot tell you.

  • Check the actual product

    Ingredients vary. “Swedish” is not a guarantee of less sugar, particular ingredients, or a dietary fit.

Choose your first mix

Start with what you like. Add a new texture. Leave room for a surprise. Ask what is in the selection that day.

  1. Start with something familiar

    Choose a sweet gummy or a flavor you already enjoy.

  2. Change the texture

    Try a foam beside the gummy. Notice the difference in the bite.

  3. Add contrast

    If you like tart flavors, try something sour. Keep the mix shaped around what you enjoy.

Browse our candy by flavor and texture to make a shortlist. The selection rotates, so ask what’s at the cart that day.

A mother holding a toddler helps a little girl choose candy at the Haus Candy cart